Vikhem
Year
Year
2026
2026
Project type
Project type
Branding, Brand Communication, Website
Branding, Brand Communication, Website
Industry
Industry
Architecture
Architecture
Status
Status
Concept
Concept
Vikhem is a design-build architecture bureau in Bohuslän, working two ways: a range of pre-designed house models, or a fully custom design — always delivered by the same team from first sketch to handover. Blomdahl&Co developed the name, brand strategy, and visual identity, and designed a digital presence structured around both offerings.
Vikhem is a design-build architecture bureau in Bohuslän, working two ways: a range of pre-designed house models, or a fully custom design — always delivered by the same team from first sketch to handover. Blomdahl&Co developed the name, brand strategy, and visual identity, and designed a digital presence structured around both offerings.
The Challenge
The Challenge
The category splits into catalog housing companies selling speed over design, and architecture firms whose drawings get diluted by a separate contractor during construction. Vikhem needed a brand that could hold a catalog offering and a bespoke offering as equals, and make its actual differentiator — one team, accountable from design through construction — the center of the story rather than a footnote.
The category splits into catalog housing companies selling speed over design, and architecture firms whose drawings get diluted by a separate contractor during construction. Vikhem needed a brand that could hold a catalog offering and a bespoke offering as equals, and make its actual differentiator — one team, accountable from design through construction — the center of the story rather than a footnote.
The Approach
The Approach
We positioned Vikhem around the idea that a design only survives if the people who drew it are the people who build it — turning a construction-process detail into the brand's central claim. The name itself — from *vik* (cove) and *hem* (home) — reads as a place rather than a product, and holds across a region-wide bureau as well as it would for a single site.
We positioned Vikhem around the idea that a design only survives if the people who drew it are the people who build it — turning a construction-process detail into the brand's central claim. The name itself — from *vik* (cove) and *hem* (home) — reads as a place rather than a product, and holds across a region-wide bureau as well as it would for a single site.
The Identity
The Identity
The visual system is built from Bohuslän's own material palette — limewash, weathered timber, granite, overcast blue-grey — with a single oxide-red accent reserved for architectural and wayfinding details rather than branding. Photography favours bright, clean overcast Bohuslän light and material texture over staged lifestyle imagery, spanning multiple sites rather than implying one location.
The visual system is built from Bohuslän's own material palette — limewash, weathered timber, granite, overcast blue-grey — with a single oxide-red accent reserved for architectural and wayfinding details rather than branding. Photography favours bright, clean overcast Bohuslän light and material texture over staged lifestyle imagery, spanning multiple sites rather than implying one location.
The Outcome
The Outcome
A brand system built around what actually makes Vikhem different — not the houses themselves, but the fact that one team is accountable for them from drawing to delivery.
A brand system built around what actually makes Vikhem different — not the houses themselves, but the fact that one team is accountable for them from drawing to delivery.
Got a project in mind?
From crafting unique brand identities to designing intuitive websites and valuable content, we're here to execute your ideas. Contact us, and let's discuss your project.
Hampus Blomdahl
Founder & CD
Got a project in mind?
From crafting unique brand identities to designing intuitive websites and valuable content, we're here to execute your ideas. Contact us, and let's discuss your project.
Hampus Blomdahl
Founder & CD
Got a project in mind?
From crafting unique brand identities to designing intuitive websites and valuable content, we're here to execute your ideas. Contact us, and let's discuss your project.
Hampus Blomdahl
Founder & CD