Sikt
Disciplines
Visual identity, app design, website design
Industry
Fintech
Overview
Sikt is a finance app for owners of small businesses. It connects to the bank and the accounting software and shows how much money is actually free to use — today and over the next 90 days — after tax and VAT have been set aside. Blomdahl&Co developed the name, brand strategy and visual identity, and designed the app and website.
Challenge
Small-business owners know their bank balance but not how much of it is already owed. Their tools record the past; the future is guesswork. Fintech brands that could help tend to look alike — green, gradients, confident charts — and present a forecast as if it were a fact.
Approach
We built the brand around one honest answer: what can I spend? And around one honest admission: the further ahead you look, the less certain the answer is. The name, Swedish for visibility and the word in på lång sikt, says both. The Swedish line — Koll på kort sikt. Lugn på lång. — speaks to owners in their own words.
Outcome
A fintech brand that looks young and modern without looking like the rest of the category — because its most recognisable element is also its most honest one.
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